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Journal of the Academy of Marketing Science
Abstract
Although the augmented service offering model is a popular descriptive paradigm in marketing, little research has been done to empirically test its relationships with service quality in the service industries. The augmented service offering includes the ...Restricted accessResearch articleFirst published Sep 1, 1994
Journal of International Marketing
Abstract
In increasingly competitive and global markets, public policy should be customer focused in terms of stressing resources, capabilities, and performance that are most important to the private sector and to other stakeholders. Although this requires a ...Restricted accessResearch articleFirst published Mar 1, 2002
Transportation Research Record
Abstract
Output quality in the context of transportation productivity is investigated. The major findings relate to two distinctions: network density versus capacity utilization and productivity versus input cost efficiency. It was found that greater ...Restricted accessResearch articleFirst published 1, 1998
Transportation Research Record
Abstract
Transportation planning and public policy can have profound effects on private-sector performance through investment policy, financing arrangements, tax policy, infrastructure improvement, and the like. However, with increasingly competitive and global ...Restricted accessResearch articleFirst published 1, 2000
